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THE GAP IN THE FOOTWEAR MARKET THAT IS PHYSICALLY AND MENTALLY AFFECTING THE LIVES OF
TRANSWOMEN AND NON-BINARY
4.

IDENTITY
While transwomen and non-binary are still looking to be represented by fashion brands, this project aimed to bring these consumers to the fashion front page. Providing them with a premium space and offer that match their needs, interests and identity while keeping fashion-forward and remarkable.
HIGHLIGHTS
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Consumer research
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Market report
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Qualitative and quantitative analysis
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Trends forecasting
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Sustainability
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Product development
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CADs' drawing
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Supply chain
Pictures are taken as an academic
work for University assignments
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