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PROJECTS

2.

INNOVATION IN SIZE CHARTS FOR THE ATHLEISURE MENSWEAR MARKET

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body inclusivity

When we talk about size inclusion, most of the people tend to relate it to plus-sizes, it could be considered as a normal behaviour as the message companies are sharing is confusing and does not reflect the reality. However, size inclusion involves those who are shorter, taller or bigger as well as those who have larger legs and arms, bigger shoulders or larger feet.

HIGHLIGHTS

  • A quick look into sizing systems

  • Main fitting issues

  • Analyzing the current sizing advisors 

  • Are they categorizing us?

  • Quantitative research

  • Implementation of technical measures into a new size chart

Pictures are taken as an academic

work for University assignments 

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